PR and Digital Marketing Tips & Trends for Law Firms

PR and Digital Marketing Tips & Trends for Law Firms

To engage the right audience in the legal industry, you have to use savvy PR and digital marketing strategies. Why is digital marketing important for law firms? Well, these days people look for lawyers and law firms on the internet rather than the traditional sites which include word of mouth recommendations from friends and acquaintances.

Most of the individuals looking for law firms online check out online reviews to gauge the suitability. So, your firm has to offer the best services and have a means of letting the people of the internet know all about you. For that, you’ll need the best PR firm in Toronto. That PR firm will do the following to boost your clientele:

Do you have a SEO strategy?

For your law firm to appear on top of search engine result pages, you should ensure that your site is optimized. For that, you’ll need to look into on-page and off-page SEO factors.

One of the most important elements of SEO is finding the right keyword. For that, keyword research is important.

You also need to build internal links, link to authority sites, make your website mobile responsive and ensure that the pages load fast.

You also need to look at technical part of things to make sure that search engines don’t penalize you.

With Google’s complex ranking algorithm, your content needs to hold a high level of credibility. Your patience is necessary here too.

Content is King

If you have researched, you will realize that content is king. Your website must have professionally written content about what you do as well as advice to some of the most commonly asked questions.

High-quality content builds trust, and it also attracts new clients. To display your expertise, you should blog and have a social media presence. Through these, more people will be aware of your existence, and you will attract new clients. You should never publish low-quality content on your site.

Use social media

To drive sales through the creation of more leads, you should have a strong social media presence. You will realize a high ROI when your social media is well optimized and when you engage with your existing and potential clients professionally. You may need to hire a social media professional to ensure that things run well on social media.

Integrating social media into your PR and digital marketing strategies increase your online presence. Though you won’t have an overnight success on social media, you should consider looking for ways of building trust and positive relationships on social media.

To increase your engagement on social media, you should try holding seminars, share videos, and share photos along with the biographies of the lawyers in your firm.

Final Thoughts        

With all these and the KPI indexes you need to watch out for, your firm should have the best digital marketing and PR team to run things. Everyone is shifting online, and people look for recommendations online too.

6 Mistakes to Avoid When Choosing A Personal Injury Lawyer

6 Mistakes to Avoid When Choosing A Personal Injury Lawyer

We all make mistakes, but some mistakes are more expensive than others. When looking for a personal injury lawyer, avoid the following mistakes:

  1. Not hiring a Specialized Personal Injury Lawyer

Don’t hire a lawyer just because he or she won the biggest spousal RRSP withdrawal case. Such a lawyer has more experience in tax issues but may never have represented a soul in a personal injury case. This is an important consideration because specialty lawyers build credibility with defense attorneys, judges and insurance adjusters improving your chances of winning a case.

Speaking of specialty, the best personal injury lawyer has to be a member of a professional association. Don’t overlook that fact.

  1. Going for a lawyer who isn’t interested in going to trial

You need to ask the number of cases the lawyer has represented in court or trial. A lawyer who settles in boardrooms will likely end up with a lower settlement because the insurance company knows he or she doesn’t pose a big threat. The lawyer will also ask for high fees.

Even if the lawyer has years of experience, he or she should show proof of the number of cases they have represented in court.

  1. Hiring a senior lawyer who won’t represent you in court

Many senior lawyers secure cases then delegate the cases to their assistants. This is a huge risk because you need an experienced lawyer on the negotiation table.

  1. Hiring a lawyer, you aren’t comfortable with

When looking for a lawyer, choose someone you are comfortable with. Even when strapped for cash, you will still find a lawyer you can afford who you are comfortable with.

  1. Hiring a lawyer after one phone call

Even though it is possible to feel like the lawyer is worth your time and money after one phone call, it isn’t the right thing to do. You should rush into making decisions. Instead, you should ask for a personal interview with the lawyer before agreeing to receive their representation.

A one-on-one interview lets you know if you are comfortable with the lawyer if he or she is a good listener if the lawyer has your interests at heart and if the lawyer is knowledgeable/ skillful to handle the case. A meeting also lets you ask the hard questions that pertain to the case, and you’ll get to judge the honesty of the answers.

  1. Hiring a lawyer who asks for payment upfront

The best lawyer will offer consultation and representation without asking for payment upfront. This is because they advance their services then get their litigation fees from the settlement fees. Such lawyers are the ones that fight for your case, and in most cases, you get a good settlement.

Final Thoughts

Don’t get a lawyer from your insurance company, research for potential lawyers and always choose a lawyer you get along with.